Process

 In your teams of three, you need to decide you is doing what and assign the roles of Lead Researcher, Publicity Executive and Technical Expert. This doesn't mean that person has to all the work associated with their role, but they will take the lead in their chosen area to make sure nothing gets forgotten. Once you've assigned the roles, read the information below so that you know what each person is responsible for and then work your way through Steps 1 to 4. Don't be tempted to jump straight to Step 3!

As the lead researcher in your group, you need to first identify a migrant/cultural group and choose a traditional festival or celebration to find out more about.
 * Lead Researcher:**

Remember to not lose sight of your purpose to find out why traditions, festivals and celebrations are so important to sustain the cultural heritage of the group you have chosen. As with any major event, you need to be able to capture the attention of your target audience.
 * Publicity Executive: **

Using your expert knowledge of what appeals to 10-13 year olds, you will also want to ensure that your final product is going to be engaging, informative and more importantly fun!

To get you started, brainstorm ideas about how a real promotions company might promote an event like this. You could even contact a local promotions company by e-mail to ask them about it. You will also need to think about how you will advertise your event and attract an audience. What type of advertising do you think will most appeal? You could create a more traditional billboard, poster, or newspaper ad. Do these really appeal to 10-13 year olds or would an online YouTube broadcast or short television commericial be persuade more people? As well as using a range of technologies to advertise your festival, you will also need to decide how you are going to record your learning journey.
 * Technical Expert: **

As the technical expert in your group you need to select and use the most appropriate technologies (Wikispaces, Blogs, YouTubes, PodCast, VoiceThread, text messaging, e-mail) to promote your learning and gather feedback about how informative and creative you have been.